This Movie Still Smells Like A Stinker


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We've written a lot about what movie theaters need to do to compete these days is improve the theater-going experience, rather than complain about piracy or shrinking release windows. This idea really isn't new, going back to the 1960s for Smell-o-vision, or the scratch-n-sniff cards that accompanied the "Odorama" version of John Water's 1982 film Polyester, and it's hard to see how the idea's got any more appeal these days.
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